2004-2005 PRESS CAMPAIGN
The new Selenia Moto Rider range was launched on the Italian market in spring 2004 with a press campaign programmed in the main magazines of the motor cycling world: Tuttomoto, In Sella, In Moto, Motociclismo.
Much attention was given to the launch of the new Selenia Moto Rider products also in Piaggiornale.
Besides taking up the press campaign, the periodical magazine of the Piaggio Group also highlights the presentation of the products devoted to its vehicles.
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